DeWinkelVan

DeWinkelVan is a gamified web app which is used by Bol internally to motivate call service employees in their jobs. The game is linked to the KPIs of the employee where better KPIs result in more customers for their digital store. Customer purchase goods in your store and the money you earn from that can be used to upgrade your store and to buy more stock. The better the employee is at their job, the better their store performs.

The game runs on a cycle of a few hours. Every cycle a some customers visit the store and purchase the goods presented, after which you have to restock your store. The game can be played passively every couple of hours so that employees aren't distracted from their jobs.